【琉球スタイル仲座さんインタビュー】月500万円の売上から失速したその理由とは?~後編~

前編記事、【インタビュー】~前編~起業に失敗して始めたアフィリエイト、PPC広告運用で、1年未満で借金を全額返済では、なぜ起業に失敗したのか、そしてどのようにして広告運用を早々に軌道に乗せ、借金を1年未満で返済できた理由を語ってもらいました。

今回は、借金は返済できたのにもかかわらず、その後アフィリエイト収益が下がり方向転換を余儀なくされた経緯と、PPC広告成功の秘訣について掘り下げています。

株式会社琉球スタイルの仲座彰彦(なかざ・あきひこ)さんのインタビュー、後編です。

 

最高売上高500万円からの失速、そして2度の目の起業を経て株式会社琉球スタイルを設立

―――――――――収益が失速したとは何があったのでしょうか?

だいたいPPC広告を始めてから1年ぐらいで、最高売上が月間500万円に到達しましたが、文字通りこれが「最高」になるとは思っていませんでした。

これ1本でやっていこうと決めて会社も辞めてゆっくりしていたら、どんどん収益が下がっていってしまったのです。

競合も多くなり手強くなってきているにもかかわらず、手を加えておらずのんびりしてしまったのも敗因かと思っています(苦笑)。

 

みるみる落ちてくる収益を目の当たりにして、これではマズイと思い、2度目の起業「琉球スタイルの設立」に踏み切り、収益向上のために舵を切ることにしました。

市場はどんどん変化していって、それまでガラケーが主戦場で稼いでいたのが、ここへ来てスマホへのシフトが始まってきた時代でもあったので、早急にASPと直接会って詳しい話を聞いたり、レスポンシブ対応(※PC・スマートフォン・タブレットなど、アクセスした端末によって自動的にレイアウトを調整するというもの)を行いました。

しかし、レスポンシブに早く対応が出来たから全て良しというわけでもなく、ガラケーとスマホでは使うユーザー属性があまりに違いすぎて、かなりの苦戦を強いられてしまいました。

 

これまでガラケーを使うユーザーの主な使用用途は、docomoやauの検索窓から本当に知りたい情報を探すための検索だったので、動向も比較的シンプルで分かりやすいものでした。

しかし、スマホはそうはいかない。ガラケーよりスマホで出来ることの方が圧倒的に多く、気軽に気になったことを検索することが増えました。

それにより、広告も圧倒的に無駄クリックが増えて成果に全く見合わない出費が重なり、そこからまた方向転換を余儀なくされた形でしたね。

 

成功するためのPPC広告のキーワードの考え方や運用のスタンスとは?

――――――――――――そこからどのように立て直したのか、広告運用のスタンスやアドバイスを教えてください。

私がまずやったのは、配信先を精査したり、とにかく広告配信における設定を出来るだけ細かく見直したりすることでした。

キーワードに関しても、自分は元々オフラインの営業畑で戦ってきた身なので、個々のユーザーの目的を考えてキーワードをひねり出しています。

 

例えば、引っ越しする人を狙いたい時は、「引っ越し 単身」ではなく、「子供 転校」などです。

転校を考えている人は、ほぼ引っ越しをする人とみなしても不思議ではないわけです。

大きな市場の中で細かいニーズを掘り下げていけば、広告費も安く済みます。

 

売上に対して投下する広告費の割合に関しては、今も昔も大体1/3~半分くらいは当てています。

ここで、考え方としては「広告の出費だけをして成果に結びつかなかったもの」と、「まだ赤字ではあるものの成果に結びついたもの」、そして「成果も利益も出ているもの」と分けて考えることです。

3つ目に関しては良しとして、出費だけで成果に結びつかなかったものは早々に打ち切るべきですし、現時点で赤字ではあるものの成果に結びつく兆候があれば、利益になるようにブラッシュアップをして試す価値があります。

全く当たらないものよりは少しでも当たったものを「成功」と考えて、どうやったらもっと広告費を下げて成果に結び付けられるかの深掘りをしていく、ということです。

 

よく、ただ広告を回すだけで成果も得られないままお金だけが捌けていく人がいますが、そのままだと何も学びがないし、それはただの失敗です。

私は「失敗は成功の元」よりも、最近どこかで耳にした「成功は成功の元」のスタンスで行くほうが近道だと思っています。

 

ユーザーを無視したものは、どんなビジネスでも成果を出しづらく、成功も難しいものになると思います。

 

 

ビジネスパートナーやASPの選び方のコツ

―――――――――――ビジネスパートナーやASPの選定といったあたりでも、良い見抜き方というものがあれば、是非アドバイスをお願いします。

ASPに関しては、個人的には以下の点はよく見たほうがいいと思っています。

 

  • 総合窓口だけではなく、問い合わせ窓口が明確であること
  • 情報を他に漏らす担当者ではないということ
  • あまりにも広告主目線ではないかどうか

 

1に関しては、総合窓口しかないところの全てが悪いという意味ではなくて、個別にしっかり質問に答えてくれる・対応してくれる、もしくはちゃんと担当者を付けてくれるかを見たほうがいいということです。

質問したのに返ってこないところとかもありますが、そういうところは論外です。

理想は、チャットなどで、パッと個別の質問や相談が出来るところですね。

2は、他のアフィリエイターさんの情報をあまりにも開示してくるASPは、せっかく自分でコツコツ頑張って実績を溜めてきた情報も、他人に漏らしている可能性があります。

大事なノウハウが漏れていると同じことなので、こちらも注意です。

3は、アフィリエイターを守ってくれない、協力的ではないASPはこちらとしても、成果を出しづらいですね。

広告主の制限に縛られすぎて、ユーザー目線に立てなくなっても本末転倒です。

 

ビジネスパートナーの話でいうと・・・

私は裏表のない人というのを大切にしています

ビジネスだけではなく、友だちとしても付き合っていける人ですかね。

今のメンバーは人の紹介だったり、自分の主催している塾から良い人に声をかけたりして集まってくれた人たちです。

やっぱり、お互いが幸せで楽しく働いていける環境であり関係が1番大事ですね

 

―――――――――――本日は、前編・後編に渡り、様々なお話やアドバイスをいただきまして、誠にありがとうございました!

 

 

114 Comments

furtdsolinopv

Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

Join ICO Now! BTC & ETH accepted!

It’s perfect time to make some plans for the future and it is time to be happy. I have read this post and if I could I desire to suggest you some interesting things or advice. Maybe you can write next articles referring to this article. I desire to read even more things about it!

clique aqui

Great V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Excellent task..

Free app lock

Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too excellent. I actually like what you have acquired here, really like what you are stating and the way in which you say it. You make it enjoyable and you still take care of to keep it wise. I can’t wait to read far more from you. This is actually a tremendous website.

seo9

Heya i’m for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you helped me.

xop trai san

you are really a good webmaster. The web site loading speed is amazing. It seems that you are doing any unique trick. Furthermore, The contents are masterpiece. you’ve done a great job on this topic!

giay xop mau

I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again

bep chien nha hang

I conceive this internet site contains some very fantastic information for everyone. “I prefer the wicked rather than the foolish. The wicked sometimes rest.” by Alexandre Dumas.

ghe ngoi choi game

Hi, I think your site might be having browser compatibility issues. When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!

students laptop insurance

It?¦s actually a cool and useful piece of information. I?¦m happy that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

premium ejuice sale

Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossips and web and this is really frustrating. A good site with interesting content, this is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Can not find it.

premium ejuice sale

I like what you guys are up too. Such intelligent work and reporting! Keep up the excellent works guys I?¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

stock market bull 2018 ready to soar to new highs

Thanks for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such excellent info being shared freely out there.

why do millennials prefer avocado sandwiches to investing

I precisely desired to thank you very much all over again. I am not sure what I would’ve used in the absence of those tips and hints contributed by you over such a question. It became a very frustrating circumstance in my view, but viewing the well-written avenue you managed the issue made me to leap over gladness. I am thankful for the information and then have high hopes you realize what a powerful job you’re accomplishing teaching some other people by way of a blog. Most probably you have never got to know all of us.

hộp giấy gửi hàng

This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

xốp chèn

I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again

các loại gỗ công nghiệp

Howdy! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that go over the same topics? Many thanks!

Ejaculating Dildo in UK

I do love the way you have framed this specific matter and it does indeed offer me some fodder for consideration. However, because of what precisely I have seen, I just wish as other remarks pack on that people today remain on point and don’t get started upon a tirade regarding the news of the day. Still, thank you for this exceptional point and whilst I do not really agree with it in totality, I respect your standpoint.

Adult Pleasure Toys in UK

I have not checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂

counseling internships abroad

An impressive share, I just given this onto a colleague who was doing a little bit analysis on this. And he in fact purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying extra on this topic. If possible, as you turn into experience, would you thoughts updating your blog with extra details? It’s highly helpful for me. Huge thumb up for this blog publish!

bachelor degree europe

Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

Cheap Weed

Hello my loved one! I want to say that this post is amazing, great written and come with approximately all significant infos. I would like to peer extra posts like this .

light filtering blinds

I am very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this greatest doc.

cellular shades blackout

naturally like your web site but you have to check the spelling on quite a few of your posts. Several of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I will definitely come again again.

buy cytomel

hey there and thank you for your information – I have certainly picked up anything new from right here. I did however expertise a few technical points using this site, as I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and could look out for a lot more of your respective exciting content. Make sure you update this again very soon..

מסגריה

I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one today..

InventHelp Company News

I’m still learning from you, but I’m making my way to the top as well. I definitely love reading everything that is written on your blog.Keep the information coming. I liked it!

market an invention idea

Hello There. I found your blog using msn. This is an extremely well written article. I will make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely return.

seo wordpress

We are a group of volunteers and starting a new scheme in our community. Your web site offered us with valuable information to work on. You’ve done an impressive job and our entire community will be grateful to you.

commodities trading platform

Hi there very nice site!! Man .. Beautiful .. Wonderful .. I will bookmark your blog and take the feeds additionally?KI’m satisfied to seek out a lot of useful info right here within the publish, we’d like work out more techniques in this regard, thank you for sharing. . . . . .

brush cutter malaysia

certainly like your web-site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I will definitely come back again.

2019 jamb cbt runz

Great website. A lot of helpful information here. I’m sending it to several pals ans additionally sharing in delicious. And of course, thanks for your sweat!

Branda Coho

“Best Blogpost! Hi there! This is my first comment here so I just wanted to give a quick shout out_ and tell you I genuinely enjoy reading through your posts. Can you recommend any other blogs/websites/forums that deal with the same topics?”

Timing the Markets Using Crowd Psychology

You really make it seem so easy with your presentation but I find this matter to be really something that I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

Crowd always losses in the market

Aw, this was a very nice post. In thought I want to put in writing like this moreover – taking time and actual effort to make a very good article… however what can I say… I procrastinate alot and not at all seem to get one thing done.

Trump Blames Schumer for Illegal immigration in NY

Hiya, I’m really glad I have found this information. Today bloggers publish just about gossips and net and this is really annoying. A good web site with interesting content, that’s what I need. Thank you for keeping this website, I’ll be visiting it. Do you do newsletters? Can’t find it.

everything you wanted to about the world

obviously like your web-site but you need to check the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very troublesome to inform the truth on the other hand I will certainly come again again.

A better Dow theory

Along with every thing that appears to be building within this specific area, your opinions are actually rather refreshing. However, I appologize, but I can not subscribe to your entire theory, all be it stimulating none the less. It appears to me that your opinions are not completely justified and in simple fact you are your self not thoroughly convinced of your argument. In any event I did take pleasure in examining it.

ルイヴィトンバッグコピー

I cling on to listening to the news talk about receiving free online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i acquire some?

Thiết bị bếp nhà hàng

Heya! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the outstanding work!

Tourist Tube

Thank you for the good writeup. It in reality used to be a amusement account it. Glance complex to far added agreeable from you! By the way, how could we keep in touch?

link vo win2888

I haven’t checked in here for some time since I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂

calculator plus photo vault

With havin so much written content do you ever run into any problems of plagorism or copyright infringement? My site has a lot of exclusive content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the web without my permission. Do you know any solutions to help protect against content from being ripped off? I’d certainly appreciate it.

toyota vehicle insurance

I like what you guys are up too. Such clever work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

house insurance quote

Thank you for any other magnificent post. Where else may anyone get that type of info in such an ideal method of writing? I’ve a presentation subsequent week, and I’m on the search for such info.

geico auto insurance quote

I’ve been absent for some time, but now I remember why I used to love this web site. Thanks , I will try and check back more frequently. How frequently you update your web site?

allstate insurance find an agent

I happen to be commenting to make you know of the superb experience our princess had reading through yuor web blog. She realized numerous things, including what it’s like to have a very effective coaching mood to let a number of people smoothly comprehend chosen hard to do things. You truly surpassed readers’ expected results. Thanks for showing those necessary, safe, revealing not to mention unique tips on that topic to Mary.

car insurance quotes online

When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove people from that service? Thank you!

prepping

I absolutely love your blog.. Pleasant colors & theme.
Did you build this web site yourself? Please reply back as I’m looking to
create my own website and would love to learn where you got this from or exactly what the theme is named.
Kudos!

movie's

Ahaa, its good conversation about this post here at this webpage,
I have read all that, so now me also commenting
at this place.

ejuice sale

Unquestionably believe that which you stated. Your favorite justification appeared to be on the web the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

kiranightlyxo

You’re in some serious need of relaxation. That’s where a site like http://www.camgirl.pw comes in handy. You can do a whole lot of relaxing there. You’ll find plenty of fun girls to talk to. These are the hottest and most wild girls on the internet. Chat with them and have yourself a good time.

hier weiterlesen

You made some nice points there. I looked on the internet for the subject matter and found most individuals will agree with your blog.

Distributor Genteng Beton

I have been absent for a while, but now I remember why I used to love this web site. Thanks , I will try and check back more often. How frequently you update your web site?

patenting an idea

hello!,I like your writing very a lot! percentage we keep in touch more about your article on AOL? I need a specialist in this space to solve my problem. Maybe that is you! Looking ahead to look you.

hoverboard

I haven’t checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

hartford insurance co

This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

Camaras Eurocopa

Cool article! Interesting article over this website. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.| I could not resist commenting. I ‘ve spent 3 hours searching for such tips. I’ll also share it with a couple of friends interested in it. I have just bookmarked this website. Finished with the job done, I going to watch some Russia model Cams. Thank you!! Regards from Russia 2018!

True African Descent Drama Series

Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My web site looks weird when viewing from my iphone. I’m trying to find a theme or plugin that might be able to resolve this problem. If you have any recommendations, please share. Cheers!

how to submit a patent

I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.

natynaty

You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at http://www.camgirl.pw It’s wall to wall babes at this site. You’ll know that right away after your first visit.

how to get a patent

Pretty great post. I simply stumbled upon your weblog and wanted to say that I have really loved surfing around your weblog posts. In any case I will be subscribing on your rss feed and I’m hoping you write once more soon!

Black Untold Stories

I’ve been surfing on-line greater than three hours these days, yet I by no means discovered any fascinating article like yours. It is pretty value sufficient for me. Personally, if all web owners and bloggers made good content as you probably did, the web might be much more useful than ever before.

must see

Good – I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Nice task..

my youtube video

I discovered your weblog web site on google and examine a couple of of your early posts. Continue to keep up the superb operate. I just extra up your RSS feed to my MSN News Reader. Looking for forward to studying more from you in a while!…

Carey Golder

Hello there friend! After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think. Again thanks alot for this!

What’s the best time to buy stocks?

I have to show some thanks to this writer just for bailing me out of this issue. After looking throughout the search engines and seeing basics which were not productive, I was thinking my entire life was done. Living minus the approaches to the problems you have sorted out all through your good write-up is a critical case, and those that might have in a wrong way damaged my career if I hadn’t encountered your website. Your good competence and kindness in taking care of the whole lot was very useful. I’m not sure what I would’ve done if I had not come upon such a stuff like this. It’s possible to at this point relish my future. Thank you so much for this expert and amazing guide. I will not hesitate to propose your web site to any person who would need tips about this matter.

Stock Market crash forecasts

I’m impressed, I must say. Actually hardly ever do I encounter a weblog that’s each educative and entertaining, and let me let you know, you might have hit the nail on the head. Your concept is excellent; the problem is something that not enough persons are speaking intelligently about. I am very completely satisfied that I stumbled throughout this in my seek for one thing relating to this.

Tactical Investor

hello there and thank you to your info – I’ve certainly picked up something new from proper here. I did alternatively expertise some technical issues the use of this web site, since I experienced to reload the site lots of occasions prior to I may just get it to load correctly. I have been brooding about in case your web hosting is OK? Now not that I am complaining, but sluggish loading circumstances occasions will often affect your placement in google and could injury your high-quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am including this RSS to my email and can glance out for much extra of your respective intriguing content. Ensure that you replace this again very soon..

InventHelp Office

Aw, this was a really nice post. In idea I wish to put in writing like this additionally – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and by no means seem to get one thing done.

コメントを残す

メールアドレスが公開されることはありません。